rsb-ac
A brand and website that connect automotive expertise with business clients and talent.
Business & challenge
A shared identity for expertise and opportunity.
RSB AC combines engineering, recruitment, and consulting for the automotive sector. Its digital presence brings together two related offers: specialist support for businesses and career opportunities for automotive talent.
The communication challenge is to address two audiences without fragmenting the business. Service information and career opportunities sit within one identity, connecting the company’s technical expertise with the people behind it.
- Client
- rsb-ac
- Sector
- Automotive consulting
- Scope
- Identity · Website
Brand response & applications
One brand. Two audiences.
Brand response & applications
Industrial imagery establishes the technical context. Portraits introduce the people, while a focused palette and consistent typography connect business and recruitment content. Each audience has a relevant route through the same brand.
Clear business context
The opening message connects automotive expertise with the talent required to deliver it.
Services and careers
The website brings consulting services and employment opportunities into the same brand experience.
A recognisable identity
A focused palette, industrial imagery, and consistent typography give the company a coherent digital presence.
